Marketing is an essential aspect of any business, be it a startup, freelancer or small business. The right marketing strategies can help you reach your target audience, increase your brand visibility, and drive sales. However, marketing can also be expensive, especially for small businesses and startups with limited resources.
35 Best Free Marketing Tools For Startups, Freelancers & Small Business
Fortunately, there are many free
marketing tools available that can help you achieve your marketing goals
without breaking the bank. In this article, we’ll highlight 35 of the best free
marketing tools for startups, freelancers, and small businesses.
Google Analytics
Google
Analytics is a web analytics service that helps you track the performance of
your website. You can use it to track traffic, monitor user behavior, and
measure the effectiveness of your marketing campaigns. It’s free to use and
offers detailed reports and insights.
Canva
Canva is a
graphic design tool that allows you to create professional-looking graphics for
your website, social media, and other marketing materials. It’s free to use and
offers a wide range of templates, images, and design elements.
Hootsuite
Hootsuite
is a social media management tool that helps you schedule and publish social
media posts, track engagement, and monitor your social media accounts. It’s
free to use for up to three social media accounts.
Mailchimp
Mailchimp
is an email marketing platform that helps you create and send newsletters,
automated emails, and targeted campaigns. It’s free to use for up to 2,000
subscribers.
Trello
Trello is
a project management tool that helps you keep track of your marketing tasks and
campaigns. You can create boards for different projects, add tasks, and assign
them to team members. It’s free to use for personal and small team projects.
Google My Business
Google My
Business is a free listing service that helps you manage your business
information on Google, including your address, phone number, hours, and
reviews. It helps improve your visibility on Google Maps and in local search
results.
SumoMe
SumoMe is
a suite of free tools that help you grow your website traffic, increase conversions,
and collect email addresses. Some of its most popular tools include a welcome
mat, email opt-in forms, and share buttons.
Bit.ly
Bit.ly is
a URL shortener and link management tool that helps you track the performance
of your links. You can use it to shorten long URLs, track clicks, and monitor
your audience’s engagement.
Google AdWords
Keyword Planner
Google
AdWords Keyword Planner is a free tool that helps you research keywords for
your website and marketing campaigns. You can use it to find keywords related
to your business, see how many people are searching for them, and estimate the
cost of running a Google AdWords campaign.
SEMrush
SEMrush is
a powerful digital marketing tool that offers a wide range of features,
including keyword research, competitor analysis, and site audit. Its free
version offers limited features, but it’s still a great resource for small
businesses and startups.
Ahrefs
Ahrefs is
a SEO tool that helps you improve your website’s search engine ranking. You can
use it to analyze your backlinks, research keywords, and monitor your
competition. Its free version offers limited features, but it’s still a great
resource for small businesses and startups.
Moz Pro
Moz Pro is
an all-in-one SEO tool that helps you improve your website’s search engine
ranking. You can use it to research keywords, monitor your backlinks, and track
your website’s performance. Its free version offers limited features, but it’s
still a valuable resource for small businesses and startups.
BuzzSumo
BuzzSumo is
a content marketing tool that helps you find popular content in your niche and
monitor your competitors. You can use it to discover trending topics, see
what’s resonating with your target audience, and find influencers to
collaborate with.
Hootsuite Insights
Hootsuite
Insights is a social media listening tool that helps you monitor your brand’s
online presence. You can use it to track mentions of your brand, monitor
competitor activity, and track keywords and hashtags related to your industry.
Google Trends
Google
Trends is a free tool that helps you see what’s trending on Google. You can use
it to research trending topics, see what’s popular in your niche, and get ideas
for content and marketing campaigns.
Buffer
Buffer is
a social media management tool that helps you schedule and publish social media
posts, track engagement, and monitor your social media accounts. It’s free to
use for up to three social media accounts.
Yoast SEO
Yoast SEO
is a free WordPress plugin that helps you optimize your website for search
engines. You can use it to improve your website’s on-page SEO, write meta
descriptions, and analyze your content for readability.
Google PageSpeed
Insights
Google
PageSpeed Insights is a free tool that analyzes the performance of your website
and provides recommendations for improvement. You can use it to improve the
loading speed of your website, which is important for both user experience and
search engine optimization.
Hotjar
Hotjar is
a website analytics tool that helps you understand how users interact with your
website. You can use it to see where users are clicking, what they’re doing,
and why they’re leaving. It’s free to use for up to 2,000 pageviews per day.
AnswerThePublic
AnswerThePublic
is a free keyword research tool that helps you find questions that people are
asking in your niche. You can use it to find content ideas, see what your
audience is interested in, and understand their needs and pain points.
CoSchedule Headline
Analyzer
CoSchedule
Headline Analyzer is a free tool that analyzes the headlines of your blog posts
and provides recommendations for improvement. You can use it to write
compelling headlines that grab attention and improve your click-through rates.
Google Forms
Google
Forms is a free form building tool that helps you create surveys, quizzes, and
questionnaires. You can use it to collect data, gather feedback, and conduct
market research.
SurveyMonkey
SurveyMonkey
is a free survey tool that helps you create, send, and analyze surveys. You can
use it to gather feedback, conduct market research, and get insights into your
audience’s opinions and preferences.
Typeform
Typeform
is a free form building tool that helps you create beautiful, engaging forms
and surveys. You can use it to collect data, gather feedback, and create
quizzes and questionnaires.
Google Tag Manager
Google Tag
Manager is a free tool that helps you manage your website’s tracking and
marketing tags. You can use it to install and manage Google Analytics, AdWords
conversion tracking, and other marketing tags.
MeetEdgar
MeetEdgar
is a social media management tool that helps you schedule and publish social
media posts, and recycle your best content. You can use it to schedule posts in
advance, keep your social media accounts active, and save time.
Follower wonk
Follower
wonk is a Twitter analytics tool that helps you analyze your Twitter followers
and track your Twitter presence. You can use it to find influencers, analyze
your followers, and optimize your Twitter strategy.
Canva
Canva is a
free design tool that helps you create graphics and design elements for your
website and marketing materials. You can use it to create infographics, social
media posts, flyers, and more.
PicMonkey
PicMonkey
is a photo editing and graphic design tool that helps you create stunning
images for your marketing campaigns. You can use it to edit photos, create
graphics, and add text and other design elements to your images.
Adobe Spark
Adobe
Spark is a free design tool that helps you create graphics, web pages, and
videos for your marketing campaigns. You can use it to create social media
posts, web pages, and videos, and share them across multiple platforms.
Stencil
Stencil is
a free graphic design tool that helps you create stunning images for your
marketing campaigns. You can use it to create social media posts, infographics,
and other marketing materials, and share them on social media and your website.
Unsplash
Unsplash
is a free stock photo library that offers high-quality, royalty-free images for
your marketing campaigns. You can use it to find images to accompany your blog
posts, social media posts, and other marketing materials.
Pexel
Pexels is
a free stock photo library that offers high-quality, royalty-free images for
your marketing campaigns. You can use it to find images to accompany your blog
posts, social media posts, and other marketing materials.
Canva Pro
Canva Pro
is a paid version of Canva that offers more features and design elements. You
can use it to create stunning graphics and marketing materials, and access a
library of premium templates and design elements.
Hootsuite Pro
Hootsuite
Pro is a paid version of Hootsuite that offers more features and integrations.
You can use it to manage multiple social media accounts, schedule posts in
advance, and monitor your social media presence and engagement.
In conclusion, these 35 free
marketing tools are a great starting point for startups, freelancers, and small
businesses looking to grow their brand and reach more customers. From social
media management to website optimization, these tools can help you create a
comprehensive marketing strategy that gets results.
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